Case Study
Customer Segmentation & CVP
An Insurance provider was looking to understand the small to medium business segment to determine how to win with this market.
What we did
We conducted both quant and qual research with consumers and brokers to understand current experience with insurance. We paired this with desk research into competitor and trends.
We developed a segmentation model with associated propositions and for the individual segments.
What we found
The client has a unique opportunity within the small and medium businesses segments that they could take to market and would put them in a winning position.
Small and medium businesses are disparate thus we developed a solution, with multiple segments, with clear recommendations around value and distribution.
