Whether it’s a new, environmentally aware service or product, research to understand a potential market opportunity, a service blueprint to map the future state, or a measurement program to keep you on track, Mimosa Partners can help.
Services
Mixed method research
Our expertise in quant and qual research are used in combination to provide an understanding of the “what” and the “why” to what humans think and feel at scale. Deliverables can include survey results, customer stories, insights reports and recommendations.
Sustainable human design
We combine expertise in customer experience, organisational design and environmental impact to deliver sustainably-focussed solutions for organisations. A traditional HCD approach has been augmented with ethical and sustainable features, and system design, to solve for today’s problems.
Customer strategy
We help organisations understand where to play and how to win in the market. We define customer segments and their potential market size, then develop the best CVPs to meet their needs. We follow this through the definition of an experience aimed at delivering against the value propositions, and a roadmap for getting there.
Concept design & evaluation
Through various co-design and ideation techniques we develop concepts that are aimed at solving pain points and unmet needs. These concepts are then put through a range of quant or qual testing methods to identify desirable solutions; analysis of what is feasible, viable and ethical is also undertaken.
Customer experience design & management
We help organisations define their target state customer experience through journey maps and service blueprints. We tie these to target metrics and work with the organisation to define how they will manage continuous improvement to achieve the target state.
Performance measurement
We help organisations assess the performance of initiatives: what works, what doesn’t and how to improve them to meet customer needs. We analyse a range of data sources, including operational data to improve customer experience and operational performance.
