Case Study

Mimosa Partners worked with an innovative company in the film industry that were interested in understanding whether a new product idea had strong product-market fit.

What we did

Mimosa Partners worked closely with our client to determine if their new product idea was desirable, feasible and viable and who the market might be.

We conducted workshops with the team to develop a hypothesis model including empathy maps, value proposition, key product features, and a business model with pricing options.

We tested the key hypotheses with a series of potential customers to develop an understanding of  market fit.

A roadmap of features was provided with an understanding of must have, should have and could have features.

What we found

While there was desirability for the product, we found it was potentially attractive to a niche audience only. We also found that customers for the product were inclined to satisfice and choose a “good enough” option, rather than paying a premium for a better solution.

Thus, while there was a gap in the market, the solution was not deemed to deliver a level of growth that was suitable to pursue at this time.