Product market fit
We help organisations determine whether enough people want to buy a product to make it profitable.
Whether you are looking to bring a new product to market, or bring an existing product to a new market, Mimosa Partners can help.
We’ll help you size and define the opportunity through qualitative and quantitative research with customers. Customer segments will be created, defined by their attitudes, needs, motivations, and emotions to provide understanding of what the customer for your product looks like.
We’ll then help to define and refine the value proposition to make sure it meets the needs of your customer segments and determine if there is a gap in the market for your product along with a market in the gap.
We can help you define the most effective approach to your growth strategy and Go To Market approach.
What we do
review the existing numbers
quant and qual research with current and potential customers
review the competitors
design customer segmentation based on attitude, needs and demographics
design value propositions
What we deliver
customer segments and personas
value propositions for customer segments
estimate of the segment size
analysis of market opportunity
